Doubts About Digital Ads Rise Over New Revelations
Advertising industry grapples with questions about viewer metrics, adding to rebate concerns
65 North American Companies Remove “Go Paperless – Go Green” Claims
Two Sides Campaign Continues to Gain Traction as Major Brand Name Companies Change Marketing Campaigns Used to Promote Electronic Services
Think Direct Marketing is Dead? Not for Millenials
Many financial marketers assume that Millennials don’t like, don’t open and don’t read direct mail pieces. Not true.
ACMA Advocacy Pays Off
FSS Pricing Eliminated; Standard Flats To Increase by 2.5%; Piece Rate Standard Flats Minimum Raised to 4.0 oz.
The US Postal Service filed on October 12th its next postage adjustment to take effect at midnight on January 22, 2017, pending Postal Regulatory Commission (PRC) approval. While the Standard Mail class overall is to be increased by 0.895%, Standard Mail Flats will be increased by a weighted average of 2.493%, reflective of a PRC directive for the Postal Service to pull Standard Mail Flats out of its underwater status. Carrier Route was reduced by an average of 3.09% in part due to the removal of the FSS premium previously imposed, and High Density reduced by 2.025%. Also the USPS intends to formally change the name of Standard Mail to USPS Marketing Mail.
U.S. Postal Service® Five-Year Strategic Plan
Ever wonder what the postal service has in store for the future? Download the PDF plan here!