Privacy Policy


This privacy policy, which was updated on August 14, 2018, describes the privacy practices of, the website of the American Catalog Mailers Association (“ACMA”).  This policy governs our collection and use of information, and your choices about this use.

Information we collect

Information you provide

We collect personally identifiable data (such as name, address, company name, title, telephone number, email address, and payment card information) directly from you when you provide it to us in connection with a transaction or request for information, such as making a donation to ACMA, becoming a member of our organization, registering for an ACMA event, or signing up to receive emails from us.

Information that is collected automatically

When you visit our website, we will also collect information automatically regarding your use of the website, including the IP address for the computer you are using, device ID, and the pages you visit on our website.

We may combine the information you provide and the information we collect during your visit to our website with data collected from third parties, including publicly available data, in order to better personalize your experience and to optimize the performance of our website.

Cookies and other technology

This page utilizes cookies, which are small data files stored by your web browser on your computer.  Cookies enable us to enhance and personalize your online experience, and permit us to remember you when you return to our website, to deliver personalized marketing, and to better understand the way you use our website.

We may contract with other parties who use cookies or other online tracking tools such as beacons or pixel tags to analyze the functionality and effectiveness of our website, to measure the performance of a marketing or outreach effort on our behalf, including email communications.

How we use the data we collect

We use the data we collect from you for the following purposes:

  • To complete a transaction with you at your request, such as processing payment for a purchase, or shipping you materials you have requested;
  • To provide you with information you have requested, including catalogs and marketing emails;
  • To personalize your experience on our website and our communications with you;
  • To provide you with relevant and personalized marketing, including personalized offers;
  • To measure and understand the way you use our website; and
  • To improve our website and marketing efforts

How data may be shared

We contract with others to provide certain services, including web hosting, email distribution, shipping and payment processing.  These companies may have access to your personally identifiable information to the extent necessary to perform these services.

We do not rent or sell your information to others for their marketing purposes.

Many web browsers can be configured to send websites a “do not track” signal. is not designed to recognize such a signal, however, it is not our practice to display behavioral advertising, such as re-targeting advertisements, to visitors of our website based on their behavior across the internet.  The Network Advertising Initiative and the Digital Advertising Alliance both provide mechanisms for individuals to opt-out of behavior-based online advertising by their members:;

We reserve the right to share information we have collected under this policy with corporate affiliates; in connection with a sale or purchase of business assets; where necessary to protect our rights or the rights of others; or as required by law.

Your Choices

If you would like to correct information you have provided to us, including updating your address or telephone number, please log into your account and edit the information in your profile, or contact

As described in the section on cookies, you may opt out of receiving personalized behavioral advertising, including retargeting, by clicking here:;

If you fill out the online membership form, our Action Funds form, or the registration form for the National Catalog Forum or other events, we may send you transactional emails relating to your membership, donations or the Forum – and pertaining to the catalog industry issues we follow, using the email address you provide at the time of the order.  If you have signed up to receive emails from us, we may also send you emails with marketing messages.  To unsubscribe from emails, you can contact us or click on the “Manage Your Subscription” link included in each email.


We do not knowingly collect information about children under 13 years of age.

Visitors from outside the United States is directed to catalog mailers in the United States of America, and the ACMA’s events, including the annual National Catalog Forum, take place in the U.S.  This Privacy Policy and the data practices of the ACMA with respect to information collected on this website are not subject to laws of countries other than the United States, including the European Union’s General Data Protection Regulation (GDPR).

Changes to this Privacy Policy

We may update this policy in the future.  Please check back for changes to this policy.

Contact Us

To help us improve our privacy policy and practice, please give us your feedback. You may email us or write to us at American Catalog Mailers Association, PO Box 41211, Providence, RI 02940-1211.


Updated August 2018