ACMA’s Consultants Corner

ON THIS PAGE…we showcase many of the best in the business – catalog consultants with much experience to improve your business. For each of the consultants below, you can find about their areas of specialty, links to their web pages and blogs, and other features to help our catalog members who may be on the hunt for a little outside help. While the ACMA always encourages our members to seek out the services you may need from these fellow members who are supporting our efforts in Washington, this page does not constitute any sort of official ‘endorsement’ of any companies. Please do your own due diligence and make the decision that’s best for you and your company. All ACMA consultant members were offered the opportunity to take part in this section; what you see below are those who submitted their informtation.

 

 

Alexander & Company

113 Worksop
Williamsburg, VA 23188-7490
860-460-1330
(no website, Twitter, Facebook or blog, just personalized, focused attention)

Contact:

James R. Alexander, President jraandco@gmail.com

Areas of Focus:

  • High-ticket, name-brand consumer catalog and retail companies selling women’s apparel, men’s apparel, home furnishings and gifts
  • Performs merchandise, marketing and financial analysis to make clients’ future catalog and retail campaigns more productive and profitable.
  • With over forty years’ experience in the retail/mail order industries, many of Alexander’s clients have been with him for 10, 20 and even 30 plus years.

 

Brian Doyle Consulting

140 Sunset Way
Pembroke, MA 02359
617-774-7355
(no website)

Contact:
Brian Doyle, Owner, BrianDoyleConsulting@Gmail.Com

Areas of Focus:

  • Expertise with Integrated Marketing businesses (catalog, digital & retail)
  • Record of successful results in both B2B & B2C
  • Hands-on manager who advances reasonable analysis to support sound decision making
  • Provide on-site interim leadership for marketing teams.
  • Directed 3 start-up companies as General Manager

Types of Clients:

  • Uniforms & Workwear
  • Office furniture
  • School equipment
  • Women’s apparel
  • Home furnishings
  • Skin Care & Cosmetics

 

CohereOne

777 Grand Avenue, Suite 204
San Rafael, California 94901
415-322-6986
CohereOne.com
Company blog

Contacts:

Tim Curtis, President. tcurtis@cohereone.com 415-322-6982

  • General Consulting – Print and Digital Marketing
  • Strategic Marketing Audits
  • Digital Marketing Best Practices
  • Sales/Marketing Automation
  • Channel Integration/Continuity

Michelle Houston, VP Marketing Services. mhouston@cohereone.com 707-235-3529

  • General Consulting – Print and Digital Marketing
  • Strategic Marketing Audits
  • Digital Marketing Best Practices
  • Catalog Circulation Management

Todd Miller, SVP Strategic Services. tmiller@cohereone.com 415-595-4530

  • General Consulting – Print and Digital Marketing
  • Strategic Marketing Audits
  • Digital Marketing Best Practices
  • Sales/Marketing Automation
  • Channel Integration/Continuity

Travis Seaton, VP Client Services. tseaton@cohereone.com 657-363-8694

  • General Consulting – Print and Digital Marketing
  • Strategic Marketing Audits
  • Digital Marketing Best Practices
  • Catalog Circulation Management

Kevin Churchill, Partner. kchurchill@cohereone.com 415-787-7364

  • General Consulting – Print Marketing/Ecomerence
  • Strategic Marketing/Merchandising Audits
  • Multi-Channel Continuity Strategy

Areas of Focus:

  • Business and Marketing Strategy
  • Organizational Development
  • Strategic Marketing Audits
  • Catalog Circulation Management
  • Database Management
  • Digital Marketing
  • Brand Strategy
  • Merchandising Performance Review
  • Merchandising Organizational Structure
  • Creative for Catalog, Print, and Digital
  • Amazon and Marketplaces
  • Digital Marketing Analytics

Types of Clients:

  • Home gardening and horticulture
  • Home furnishings
  • Women’s apparel
  • Men’s apparel
  • Activewear for men and women
  • Aftermarket auto parts
  • Equestrian
  • Cosmetics
  • Food/gift
  • Collectibles
  • Electronics and technology

 

Hansel Group Marketing Inc.

P O Box 2003
Round Rock, TX 78680
512-288-2742

https://www.HanselGroup.com or
https://www.CatalogConsulting.com

Company Blog:
https://www.CatalogConsulting.com/blog/

Contact:
Tanya Hansel, President, Tanya@Hanselgroup.com, 512-288-2742

Hansel Group Marketing was founded in 1997. Tanya is an experienced, hands-on, data-driven catalog consultant who works directly with all clients.

Areas of Focus:

  • Catalog circulation planning and strategy
  • Management & execution of catalog and retail mailings
  • Customer acquisition, retention, and reactivation strategies
  • Catalog (direct business) audit and assessment
  • Hold-out tests for catalog sales attribution
  • Detailed custom reports with key metrics by customer segment
  • Data analytics support and insights for marketing, online, and merchant teams
  • Merge/purge, address validation, and data hygiene services
  • Marketing database for analytics and segmentation

Types of Clients:

  • Expertise with both B2B and B2C companies, including E-commerce brands
  • New catalog launches
  • Sporting goods and outdoor gear
  • Fitness, yoga, and dance apparel
  • Food & beverage
  • Men’s apparel
  • Women’s apparel
  • Home fragrance, bath & body care
  • Religious products
  • Stationery/Leather goods
  • Luxury products
  • School, medical, and government markets

 

J.Schmid & Assoc.

5800 Foxridge Drive, Suite 200
Mission, KS 66202
913-236-8988
jschmid.com
Company blog:
Pulse

Contacts:

Areas of Focus:

Insights:

We learn. Unlike the high school versions of ourselves, we do our homework. We scour the current landscape and identify areas of opportunity. These key insights will inform a journey.

  • Market research
  • Customer surveys
  • Human behavior studies
  • Demographic analysis
  • Psychographic overlays
  • Competitive analysis
  • Data and results analytics
  • Google analytics

Strategy:

We’ll recommend solutions that will address your pain points with your timing and budget in mind. We’ll map out a clear path to move forward.

  • Brand strategy
  • Strategic road maps
  • Acquisition & retention strategies
  • Marketing plans
  • Customer segmentation
  • Contact strategy
  • Circulation planning
  • Social media strategy

Creative:

Armed with our insights and a plan, we begin crafting the story and message that will connect on an emotional level. This is where ideas come to life and powerful design can be a game-changer.

  • Brand positioning & story development
  • Brand voice & style guide
  • Design concepts
  • Logos & brand identity
  • Copywriting & taglines
  • Photo direction
  • Video storyboards
  • Campaign development

Execution:

We create the content and assets that can be used across a variety of touch points—from digital, to print, to video, to social media, to retail environments, to trade shows.

  • Photography
  • Website design
  • Catalog design
  • Direct mail
  • Email marketing
  • Retail signage and POS
  • Video production
  • Trade show booths

 

Lett Direct

7711 Hoiles Drive NW
Williamsburg, MI 49690
231-753-8046
LettDirect.com
Company blogs:
The Catalogers’ Encyclopedia
Internet Marketing Playbook

Contacts:

Stephen R. Lett, President & Founder, steve@lettdirect.com 302-539-7257, Bethany Beach, DE

  • Catalog/Direct Mail Strategic Consulting
  • Catalog/Direct Mail Profitability Planning
  • Breakeven Analysis
  • Catalog Audits, Start-ups through Turnarounds

Sandy Wolstencroft, Vice President, Catalog, sandyw@lettdirect.com 914- 271-4288, Croton-on-Hudson, NY

  • Catalog/Direct Mail Strategic Consulting
  • Catalog/Direct Mail Circulation Planning, Execution, Analysis
  • LTV and Square Inch Analysis
  • Attribution Analysis

Greg Lett, Vice President, Digital greg@lettdirect.com 231- 753-8046, Traverse City, MI

  • Digital Marketing: SEO, Paid Search, Email, Social, Content Development
  • Google Premier Partner
  • Google Analytics Individual Certification and Search, Mobile & Shopping Certifications
  • Attribution Modeling & Analysis

Paula Jeske, Director of Business Development paula@lettdirect.com 312-560-8870, Grayslake, IL

  • Print and Digital Marketing Consulting
  • Cross-Channel and Email Marketing Specialist
  • Partnerships and Business Development

 Areas of Focus:

  • Serving catalogers since 1995
  • Specialize in serving Small to Medium-sized companies across all verticals
  • Establish new direct marketing programs or improve/redevelop existing
  • Equally skilled in B2C, B2B, B2E
  • Deliver Catalog/Direct Mail strategy, planning, execution and analysis
  • Google Premier Partner with digital experts in website optimization, paid search, attribution, content/social engagement, email
  • Team approach to cross channel marketing plans
  • Focus on profitability
  • Relationship is key – our clients consider us an extension of their marketing team

 

Liz Kislik Associates LLC

100 Merrick Road, Suite 505E
Rockville Centre, NY 11570
516-568-2932
lizkislik.com
Company blog:
Workplace Wisdom

Contact:

Liz Kislik, President, liz@lizkislik.com 516-568-2932

Areas of Focus:

Organizational Effectiveness:

  • Collaborating with leaders to create a more accountable work culture, addressing the crucial challenges in talent development, communication, and performance improvement.
  • Facilitating the alignment of your values, goals, and culture, so you can frame and implement decisions that accurately reflect your long-term plans for the company.
  • Analyzing and interpreting employee behavior to find and eliminate the structural and interpersonal reasons behind turnover or under-engagement.

Leadership and Team Development:

  • Offering supportive, incisive counsel as the C-Suite makes the tough choices necessary to move your company forward.
  • Providing stronger practices for recruiting, developing and managing teams so they can do their best work.
  • Acting as executive mentor for middle and frontline managers, identifying and developing talent, so you get full value from high-potential employees.

Customer Loyalty:

 

 

  • Identifying and capturing opportunities to improve conversion, service quality, customer experience, and sales funnel management.
  • Creating programs for coaching and behavior change to boost average order value and lift lifetime value.
  • Strengthening the efforts of your frontline management using proven principles of contact center management.