The ACMA’s attorneys at Brann & Isaacson asked that we share with you their recent column concerning California’s Proposition 65 (“Prop 65”). These product-safety warnings, once eye-catching and nerve-wracking, have become so ubiquitous that many would contend they have lost their intended effect. Many businesses, facing steep penalties for non-compliance, appear to have adopted the practice of slapping a Prop 65 warning label on every product — even if the product does not trigger Prop 65 warning requirements—just to be safe from bounty hunting, class action lawyers. Appearing on everything from hotel room doors to padlocks to coffee shops, many Californians disregard Prop 65 warnings. However, change is brewing.