ACMA Catalog/Postal Experts Weigh In On Valued Change in Piece/Pound Rate Rule
Stephen R. Lett, LettDirect Lois Brayfield, J. Schmid & Assoc. Mark Schneider, Quad/Graphics
Game-Changer: Catalog opportunities from the piece/pound postal rule change
Date: Friday, March 10th, 1:00 pm E.T.
In the first of American Catalog Mailers Association’s quarterly webinar series for 2017, catalog experts and ACMA members Stephen R. Lett and Lois Brayfield, along with postal insider Mark Schneider from Quad/Graphics will outlay all that catalog mailers stand to gain from this year’s change in the piece/pound threshold (now 4.0 oz.) by adding pages or paper weight at a tremendous postage discount and, thereby, improved ROI.
This free, hour-long webinar, moderated by ACMA President & Executive Director Hamilton Davison (at right), is open to ACMA members and non-members alike. The panel will break down the new rule and examine the new marketing, creative and economic opportunities – and how you can best take advantage. Come armed with your questions – all will be answered. Space is limited to the first 100 respondents and only a few remain, so hurry and register right away.
Special thanks to the generous ACMA members sponsoring our 2017 Webinar Series