Here, ACMA provides links to articles dispelling theories that the print catalog no longer has a viable role in American retailing. Consider internet start-ups like Zappo’s, Bonobos and others that came to the realization that catalogs provided them with steady, lasting customers and that online- or mobile-only could not work on their own. And then there’s J.C. Penney, which disbanded its legendary catalog only to realize the mistake it had made. We will continue to build onto this library, but if you come across articles like these, please let us know and we’ll add them…
Here are some reasons catalogs are NOT dead:
- Catalogers See Reason for Optimism After Declines
- Why Catalog Marketing Is Still Relevant in the Digital Age
- Mail Order Catalog Companies Are In A State Of Transition
- CBS News Report Touts Big Catalog Growth in ACMA Member Dingley Press
- Still Relevant: A Look at How Millennials Respond to Direct Mail
- Paper Is Not Dead: A Humorous Case (brief video clip)
- The Next Generation Catalog: Smarter, Easier, Less Expensive
- What Makes Print Catalogs Work? (a short Target Marketing video)
- Victoria’s Secret Kills its Catalog. Does This Mean Print is Dead?
- Why Direct Mail Marketing Is Far From Dead
- Why Retailers Still Bother to Print Catalogs
- Victoria’s Secret’s Long-term Plan Appears to Exclude Fabled Catalog
- Can Catalogs Be Replaced With Only Internet Marketing?
- Re-Think Catalogs: Bridge Marketing Channels
- The Big Payoff Behind All Those Catalogs in the Mail
- Direct Mail is Pointless and a Waste of Money (Not)
- Print vs. Digital: Another Emotional Win for Paper
- Revised Catalog Helps J.C. Penney catalog Bring Back Lapsed Customers
- The Continued Importance of Catalogs
- Are Catalogs Still Relevant in the Digital Age?
- Why Print Matters
- WPP’s Martin Sorrell Sticks Up For Print
- Why Online Retailers Mail So Many Catalogs
- J.C. Penney Resurrects Its Catalog