The American Catalog Mailers Association is excited to announce the launch of our new quarterly webinar series. Each webinar, free to ACMA members and non-members, will examine in detail the issues we work on every day on behalf of the direct marketers, online merchants and retailers who depend on mailed catalogs. See below for details of our first webinar…
Game-Changer: Catalog opportunities from the piece/pound postal rule change
Date: Friday, March 10th, 1:00 pm E.T.
Catalog mailers stand to dramatically improve their bottom line from this year’s change in the piece/pound threshold (now 4.0 oz.) by adding at a tremendous postage discount and, thereby, improved ROI. In this free webinar, open to ACMA members and non-members alike, catalog experts Lois Brayfield and Stephen R. Lett, along with postal insider Mark Schneider from Quad/Graphics will break down the new rule and examine the new marketing, creative and economic opportunities – and how you can best take advantage. Come armed with your questions – all will be answered. Space is limited to the first 100 respondents.
Special thanks to the generous members sponsoring our 2017 Webinar Series