Former Rep. Kevin Yoder Added to Postal Panel at Next Week’s ACMA National Forum; Register Now

Kevin Yoder, the former congressman from Kansas and currently a partner with Washington-based lobbying firm HHQ Ventures, has been added to the star-studded lineup of panelists at next week’s 14th Annual ACMA National Forum. Mr. Yoder (at right) will provide an insider’s point of view on postal reform legislation prospects and how mailers can get more attention on Capitol Hill.

His session, How to Adapt Your Marketing Plans Around the New Postal, is among the four fast-paced, hard-hitting, interactive, learn-all sessions being held via Zoom meeting Oct. 6-7, 2021. Below are highlights of the year’s can’t-miss event:

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REGISTRATION FULL AGENDA

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Surviving & Thriving in a Time of Great Challenge & Opportunity features Leslie Newton of Plow & Hearth LLC.; Jonathan L. Fleischmann of Potpourri Group, Inc.; Brad Darooge of Baudville Brands; and Cindy Turcot of Gardener’s Supply Co. (all pictured below L to R).

In this “what keeps you up at night”-type of discussion, key takeaways will be:

How your peers are handling paper and print shortages, transportation disruptions, product supply
How to handle the challenge of getting mail and orders in the hands of consumers in light planned postal delivery slowdowns
What other disruptions, Covid-driven or otherwise, are out there and best practices for handling them.

Untangling the Intensifying Web of State Consumer Privacy Bills, features ACMA privacy committee chairman Tim Curtis, CEO of CohereOne; as well as fellow committee members Tom Berger, CEO, Cross Country Computer; David Swetnam-Burland (pictured), Partner, Brann & Isaacson; and Ali Khimji, principal, The Vogel Group. The panel will discuss how the committee has sought ways to keep a step ahead of the fast-moving flurry of state privacy bills and how we aim to get all these state laws overridden by an eventual federal law.

Key takeaways:

How to market in states imposing privacy legislation
How to keep on top of which states are becoming as active as California et al
How to (legally) continue reaching your customers and prospects, both online and by mail, while keeping within such states’ laws
What leading companies are doing to manage this evolving regulatory requirement

Solving the Supreme Court’s Wayfair Mess features Andrew Moylan (pictured), EVP, National Taxpayers Union Foundation, along with Brian Johnson, principal, The Vogel Group; ACMA tax committee chair Brad Scott, Director of Finance, Halstead Bead, and members of ACMA’s tax committee. Key takeaways:

How Mr. Moylan’s organization has approached the issue of gaining greater fairness and clarity in state tax collection laws, post-Wayfair
How NTUF’s approach compared with ACMA’s
What Wayfair’s impact has been on remote merchants
How we can engage Congress to alleviate this pressure and what you can do to get involved.

And in the postal-focused session, Rep. Yoder will be joined by ACMA postal committee chairman Todd Black, Managing Director, WebTrack div., Intelisent, and ACMA President Hamilton Davison, along with other members of ACMA’s postal committee. Other key takeaways:

Can you count on postal matters settling down in the near future or is there more turmoil ahead?
What will become of the ACMA’s (and other mailing groups’) appeal of the August rate hike?
What so-called “sure things” can merchants and their suppliers expect in 2022?
How is the ACMA tackling all these issues, including flats cost reduction?