Welcome! There is a growing amount of information on both sides of this site but you really need to be an ACMA member to get the maximum benefit from it. We would be quite happy to make this happen. You can register here (click "Join Now" on the top button to find out more--we don't bill or charge you until the end of the process) or drop us an email so we can answer your questions. Better yet, come get involved and then make a decision. Best,
Hamilton Davison
hdavison@catalogmailers.org
Member Exclusive: New Cataloger Survey
B2B list firm and ACMA member MeritDirect shares exclusive results of its new survey released on Jan. 26. This is available only to ACMA members, so please log in and access our membership page for the results. Or if you're not already a member, click here and become a member right away to receive these kinds of membership benefits and much more. Scroll down for some of the key reasons to join ACMA today.
Premiere Edition: Paul Miller's ACMA Journal
Having been on board with American Catalog Mailers Association for two weeks now, I’ve started to get my feet wet; wet enough to launch a new, periodic correspondence I’ll be sending out to all of you regarding all things to do with the ACMA. It’s not a newsletter, not a blog, not an editorial…it’s basically all of these and none of these. Click here to read the rest of my new ACMA Journal...
5 Reasons Why You Can't Afford Not to Join ACMA
Despite its relatively short history, ACMA has a proven track record of impact. It’s the only such entity owned by and focused solely on catalog mailers’ interests. Members share their own requirements as catalog mailers, which go directly into the ACMA’s mix of input to postal and other public policy decision-makers for change in catalogers’ best interests.
Member gain access to periodic, exclusive “member only” email updates providing details from Washington that catalogers need to know. These updates often contain “heads-up” alerts of postal and other public policy matters to give members a chance to plan ahead for change. Perhaps the most punishing blow to so many catalog mailers from the 2007 postal rate increase was how it caught so many by surprise. With these kinds of member updates, members will no longer be caught off-guard like that.
On a broader level, ACMA membership acts as your own insurance policy. ACMA is the only organization fighting for catalog mailers’ best interests, whereas other organizations have myriad other interests they need to give equal, and often greater, attention to. Because ACMA is still in start-up mode with less than 100 members, joining the association will help it grow and thrive, all on your behalf.
A member input contribution policy that’s open to all. Although ACMA policy is governed by a board of directors, the association’s policy is to take any and all member input very seriously. Members speak, the association listens and acts promptly.
A chance to network with other ACMA catalog members. Catalog mailers speak their own “language." They have unique needs and most are willing to share their ideas and concerns with other catalogers. A membership with ACMA provides this forum.
Postal Update: Threat of Another Major Catalog Postage Increase On Horizon
Think lightning cannot strike the same place twice? No way? There's a very really threat of another 20%-plus rate hike for 2011 that would impact most catalogers. It's a case of deja vu to the 2007 increase when nobody warned us about this in 2005 what was looming for 2007.
Sadly, ACMA does not have the resources to stop this on its own. But you can change this. Join ACMA now or make a donation to our Litigation and Advocacy Fund. Better yet, do both. Only through a unified catalog industry action involving hundreds of catalogers will our industry enjoy economic access to the mail.
ACMA work has already generated a 9-fold return on investment for its members but we must dramatically step up the activity if we are going to address the challenges and attacks we face. Your involvement is critical to this happening (please see below for more on ACMA's advocacy).
Give us a call. We would be delighted to tell you more about what you can do to take control of your future today! Thank you for your interest.
About ACMA: The Voice of the Catalog Industry
The America Catalog Mailers Association, ACMA, is the only industry association advocating specifically for catalog marketers. As the primary voice of the Catalog Industry, we represent our members on issues that directly concern our immediate and long term commercial interests such as:
Postal rates, regulations and technical matters
Environmental issues
Regulatory and congressional relations
Innovative business oriented advances or external threats
The ACMA is a cataloger-only group; membership is open to any party with significant interests in the catalog mailing industry, including catalog mailers, printers, paper companies, consultants, database marketing and other service providers.
As needed, we work closely with other industry organizations and associations to advocate for our collective interests.
