In an unanticipated benefit for being an ACMA member, Your Catalog Advocate was able to help eight different ACMA member companies insure they were qualified for the USPS Summer Sale event, saving precious weeks that would have otherwise been lost as these companies had to wait for the arrival of official USPS notification letters, only to find nothing was "in the mail" and having to start the process then. Each company had the required documentation to qualify but, for a variety of different reasons, were not on the original list of qualifying catalogers. ACMA was able to work with the USPS team managing the Summer Sale to make sure the issue was resolved weeks before it would have been otherwise possible. This is another great reason why it is clearly in each cataloger’s selfish best interests to support ACMA! We cannot represent your interests without your participation. Join ACMA today, make sure your voice is heard and reap all the benefits of membership!
Dear Members and Friends:
Welcome to our newly designed website! There is a growing amount of information on both sides of this site but you really need to be an ACMA member to get the maximum benefit from it. We would be quite happy to make this happen. You can register here or drop us an email so we can answer your questions. Better yet, come get involved and then make a decision.
Summer Sale: Check out items under "Recent News" for the latest. Come to the ACMA Forum and get a 1 on 1 private consultation with the USPS on volume thresholds and attend a special briefing at the NPF.
How about another massive increase to catalog postage cost? Think lightning cannot strike the same place twice? No way? Check out "PRC warns catalogers..." under Recent News to the right then read our response to the attack on catalogers right under it. No one told us this in 2005, but it is hauntingly similar to what happened just prior to enormous rate hike of 2007. Sadly, ACMA does not presently have the resources to stop this. You can change this. Join ACMA now or make a donation to our Litigation and Advocacy Fund. Better yet, do both. Only through a unified catalog industry action involving hundreds of catalogers will our industry enjoy economic access to the mail. ACMA work has already generated a 9-fold return on investment for its members but we must dramatically step up the activity if we are going to address the challenges and attacks we face. Your involvement is critical to this happening (please see below for more on ACMA's advocacy).
If you missed the second annual ACMA National Catalog Advocacy and Strategy Forum in Washington, DC on May 20-21, 2009, you really missed it according to those executives in attendance. We had a wonderfully productive discussion with policy officials on the future of catalogs. Several non-member companies participated and it looks like we will have 100% join us as new members based on the value of ACMA that they now really understand at a personal level. The ACMA Board must ultimately make this decision but there was talk about doing it again in April 2010 adjacent to that year's National Postal Forum (www.npf.org), the definitive annual event for businesses that mail.
Click Here to see last year's Registration Form
Click Here for More Information on the National Catalog Advocacy and Strategy Forum
Click Here to see the Final Agenda and who participated as resources
Give us a call. We would be delighted to tell you more about what you can do to take control of your future today! Sincerely, Hamilton Davison, Executive Director
ACMA: THE VOICE OF THE CATALOG INDUSTRY
The America Catalog Mailers Association, ACMA, is the only industry association advocating specifically for catalog marketers. As the primary voice of the Catalog Industry, we represent our members on issues that directly concern our immediate and long term commercial interests such as:
- Postal Rates, Regulations and Technical matters
- Environmental issues
- Regulatory and Congressional Relations
- Innovative business oriented advances or external threats
The ACMA is a cataloger-only group; membership is open to any party with significant interests in the catalog mailing industry, including Catalog Mailers, Printers, Paper companies, Database and other service providers.
As needed, we work closely with other industry organizations and associations to advocate for our collective interests.
Download the ACMA brochure
Download the Catalog Industry Fact Sheet
Join us to make sure your voice is heard on the issues that impact your business, your customers, and your bottom line.
